Inner Page Traffic is a Conversion Jackpot

Typically most SEO’s will begin with a new website by optimizing the home page because that is usually your best starting page in terms of current search engine visibility but many beginners neglect the power of inner page conversions.  Inner pages can be so valuable because often the traffic that you send there is laser Read more about Inner Page Traffic is a Conversion Jackpot[…]

The Importance of Checking Backlink Profiles

I received a private message at a forum I have been a member of for many years and it was from a relatively senior member that was promoting some discounted listings reviews in his network of web directories.  The directories themselves look pretty nice, good templates and category structure but I took a quick look Read more about The Importance of Checking Backlink Profiles[…]

John Dvorak Stirs up the SEO Hornets Nest

John Dvorak over at pcmag.com wrote an article yesterday where he complained quite mightily about how SEO is ruining Google search results by: “tricking Google or Bing or Yahoo into ranking your particular Web site higher than the competition by reverse-engineering the tricks used by Google, et al to rank sites in the first place.” Read more about John Dvorak Stirs up the SEO Hornets Nest[…]

Good News from SEMPO Report

It seems SEO’s are fairing well these-days, even in a bad economic environment – salaries for SEM/SEO related positions were up in 2008 and that just shows that decision makers are continuing to see the relative value we bring to the table. 2009 yearly salaries for an individual contributor with 1-3 years relevant experience range Read more about Good News from SEMPO Report[…]

SEO’s that break ToS will not be getting 10 to 20 years…

The LA Times is reporting that the judge in the MySpace Mom’s suicide killing case has overturned his decision about the ‘criminality’ of breaking the Terms of Service of a website. And that is really good news for all those SEO’s out there that have ever purchased a link. I know a few SEO’s that Read more about SEO’s that break ToS will not be getting 10 to 20 years…[…]

Optimization vs. Paid Search

In 2008 it is interesting to see that paid search efforts outspent organic optimization 10-1, my thoughts are that this will drastically change over the course of the next 5 years because many competitive industries are hitting extremely high costs on a pay-per-click basis and even though SEO can be harder to measure and can Read more about Optimization vs. Paid Search[…]

What is the SEO Buzz?

-We had a quick page rank update a couple of days ago and it pretty much surprised everyone. Even though page rank does not seem to mean a heck of a lot these days every update still seems to get the webmaster and SEO community up and jump’in! Personally I am wondering if my weird Read more about What is the SEO Buzz?[…]