I have had a lot of conversations with Google Adwords support about difficulties with various quality scores. I was recently told that a 5 out of 10 should be considered good!? Try explaining that one to a client. Anyways I just noticed this so had to post (and enjoy) it!
There is a set of interesting quizes being published over at SEObook.com – the one below is very telling. I personally think it is OK if a company pushes its own products but Google and other search engines built their popularity on the basis of offering free and fair search results. Many average Joes’s (and Read more about Search Engines Promoting Their Own Products[…]
OK, so who can answer this question…what search engine shows 11 sponsored results and only 4 organic results on the first page?? ? ? The answer is GOOGLE!!! These keywords are very expensive, so less organic results equals more clicks and more money in Google’s pockets. I do realize this could just be some testing Read more about 11 Ads vs. 4 Organic Results = ?[…]
As a follow-up to my last post about the cost effectiveness of FaceBook advertising I thought I would take a look at a relatevely identical ad on LinkedIn, ouch! I have my CPM bid set to .35 on FaceBook and in actual fact isi it coming in much lower at only .08 and LinkedIn won’t Read more about LinkedIn Advertising is Expensive![…]
There was some numbers leaked from Google on the June 2010 spend of some Adwords customers and wow is there some major moola being spent!
Everyone knows you can pay cash in the form of Google Adwords to show up above the regular organic results but how about showing up above them for free!! For the term ‘cool logos’ my site occupies the first two image spots, which show above the number one result!! The first one actually goes to Read more about Show Above the Number One Organic Result for FREE![…]
Here is a great simple pie chart showing how valuable SEO is in relation to PPC. This is not to say that PPC has no value but finding the right mix for your company can really help boost the quantity and quality of visitors you receive from the search engines.
If your website was getting a lot of visitors searching for the weather or sports scores then, YES! As Google attempts to become stickier how many websites will it hurt? Or does the fact that they are actually helping the searchers make it a wash because that is their core business? But they make money Read more about Does Google Want to Put your Website Out of Business?[…]
In 2008 it is interesting to see that paid search efforts outspent organic optimization 10-1, my thoughts are that this will drastically change over the course of the next 5 years because many competitive industries are hitting extremely high costs on a pay-per-click basis and even though SEO can be harder to measure and can Read more about Optimization vs. Paid Search[…]
This one has come out of left-field and has caught many folks (even those in the gambling industry) by surpise. It seems Google is trying to make a little extra cash by offering adwords to qualified UK customers. Now some of the affiliates are screaming bloody-murder. Google is set to lift its 4 year ban Read more about Surprise, Adwords Accepting Gambling Ads in the UK[…]