Is one of the most important services we provide. It’s purpose is to identify the best possible keywords to target with your link building and online marketing campaigns. Correct keyword choice is essential for reaching your target audience. This will allow the search engine optimization (SEO) efforts to yield the best results. We will analyze your current keyword list and expand on it to include many more keywords and phrases that are relevant to your industry. We will then recommend new keywords to target based on search frequency, competition and relevance to your website.
Social Media Optimization
Social media has exploded over the past few years and is a critical part of a complete marketing and optimization package. Social media can be a powerful part of the mix, increasing traffic, brand visibility and organic link building. There are so many social media sites available these days, we recommend focusing on Facebook, Twitter and YouTube. Social media marketing has become a major factor in peoples decisions to buy a service or product and it is a great way to have meaningful two-way conversations with customers and prospects.
We take a close look at the competitive marketplace for your main and secondary keywords. Often you will find many companies within the same industry competing for a portion of the traffic on your keywords. It is important to keep a close-eye on what the competition is doing so you can identify areas of weakness and other opportunities for SEO or other digital marketing initiatives. Having this type of data at your fingertips will allow your business to remain quick-on-its-feet. The online marketplace is always evolving and this data is essential in helping you beat out local competition.
Website Analytical Report
We analyze your website’s statistical reports to determine which keywords and search engines are sending traffic to your site and which of those keywords convert to a new customer. This type of data helps us understand how your visitors find your website and what they do when they get there. We examine this data closely for entrance pages, exit pages, time spent at the site, long-tail keyword phrases and many other factors. This kind of data is priceless for tracking business trends and spotting areas of improvement, much of SEO and in fact digital marketing is based on this data.
We are a Toronto based digital marketing and web development company based in Toronto, Canada. Let us put our expertise to work to improve your online business presence. Call us at 416-671-3114 or get started now by filling out our online form for a free Digital Marketing analysis of your website. With the explosion of mobile over the past few years it is no wonder that all the major businesses in North America are multiplying their online budgets exponentially. The web gives all businesses the best opportunity to increase their revenue in this competitive business environment. Don’t procrastinate any longer, lost opportunity in the search engines costs companies billions of dollars each year. There is no better time to get started!
Our first priority is understanding your company and your niche industry.
Next we learn as much as we can about your target demographic.
We then take a close look at your competition, the ones ranking above and below.
Finally we craft a customized digital strategy to meet agreed upon success criteria.
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Please shop local!
Hiring a digital marketing person or company is not easy. Make sure vet them properly.
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The Power of Facebook Engagement An analysis showing engagement and popularity of a relevant post (automotive related) that went viral. -Post made on Sept. 7, 2019 -Image sourced from Reddit -Image watermark left intact to comply with any copyright issues -Boosted for $10 twelve hours after the initial post (post went viral prior to boost) Read more about Facebook Case Study[…]
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What is a digital marketing audit? For a digital marketing audit, we begin with a 300-foot overview of your business’s web footprint. We then dive down and look at the various working parts that make up your overall presence, with the goal of helping you figure out what is working and what may need more Read more about What is a Digital Marketing Audit?[…]