LinkedIn Advertising is Expensive!

As a follow-up to my last post about the cost effectiveness of FaceBook advertising I thought I would take a look at a relatevely identical ad on LinkedIn, ouch!

I have my CPM bid set to .35 on FaceBook and in actual fact isi it coming in much lower at only .08 and LinkedIn won’t even let me run my ad unless I bid a minimum of $3.10!!  The quality of LinkedIn impressions might be higher but I don’t think they are eight times more valuable, maybe twice or even three times – my effective CPM on FB is .08 so my actual CPM might be 35x higher on LinkedIn.  The trail won’t be that painful because of the $100 credit coupon LinkedIn sent me to try their ad network but if they intend me to keep on advertising they are going to have to lower their prices or I am going to have to see some crazy, spectacular results!!