The viral success of this campaign is insane! In July 2014, Charity ALS started a small-scale web challenge that ended up stretching to the White House and beyond. The ‘Ice Bucket Challenge’ led to record breaking donations to the charity, raising $16.4m in contributions for the group and its national affiliates, compared with less than Read more about Best of 2014 – 3 Words – Ice Bucket Challenge[…]