The viral success of this campaign is insane! In July 2014, Charity ALS started a small-scale web challenge that ended up stretching to the White House and beyond. The ‘Ice Bucket Challenge’ led to record breaking donations to the charity, raising $16.4m in contributions for the group and its national affiliates, compared with less than $50,000 in the same summer period last year.
The videos, uploaded by 2.5 million different people, have been viewed more than a billion times on YouTube, with Google labeling the meme ‘bigger than Harlem Shake’. According to Facebook, the videos were viewed more than 10.4 billion times. Over 28 million people have joined the conversation about the ice bucket challenge including posting, commenting or liking a challenge post. Haha, pretty good for a bunch of videos showing folks tipping a bucket ofcold water over their heads….