The Magic in Viral Videos

We have all had that dream of hitting page one of the social bookmarking sites and getting so much traffic that our hosting servers explode along with our analytics!  But what does it take to get the magical viral video.  A few years ago I found a stop motion video posted on a relatively obscure website and I reposted it on one of my blogs.  It got to number 4 on digg.com and garnered me a boatload of visitors and the website itself ended up getting a lot of great links and did well for me until I sold it a couple of years later.

From the moment I saw it I new it was cool and had a shot of going viral but these days it is really hard to tell what might work and what might bomb.  I recently came across the video below while doing some research on a stop motion video project for a client.  I just find it amazing that almost 5 million people have watched this over the past 4 years…..