While I still find some small value in print advertising I really dislike it when a sales person throws out a totally irrelevant statistic to try and sell me on it. I don’t like being sold like I am stupid.
Just to recap our conversation, wanted to reach out and see if you’d like to restart your advertising in the xxxxx xxxxxx Newspapers. You had mentioned getting business through Google but why not capture both markets, Internet AND Print? Doing so helps you get the best of both worlds. Remember, only 21% of people have internet worldwide!
We are located in a major metropolitan area and I would guess the statistic here is 98% of households have Internet access.