Inner Page Traffic is a Conversion Jackpot

Typically most SEO’s will begin with a new website by optimizing the home page because that is usually your best starting page in terms of current search engine visibility but many beginners neglect the power of inner page conversions.  Inner pages can be so valuable because often the traffic that you send there is laser Read more about Inner Page Traffic is a Conversion Jackpot[…]

The Importance of Checking Backlink Profiles

I received a private message at a forum I have been a member of for many years and it was from a relatively senior member that was promoting some discounted listings reviews in his network of web directories.  The directories themselves look pretty nice, good templates and category structure but I took a quick look Read more about The Importance of Checking Backlink Profiles[…]

Lies, Lies and More Lies – SEO and Life

Lately I have had the subject of lying on my mind and not only for the fact that I have five kids ages 7, 9, 10, 11 and 13 at home and lying seems to have become one of their favorite pastimes.  In the world of SEO (like many industries) there are a slew of Read more about Lies, Lies and More Lies – SEO and Life[…]

The Truth About In-House SEO – It is a ‘Secret Weapon’

Search engine optimization (SEO) has really taken corporate Canada by surprise or a better way of putting it would be bewilderment.   Most decision makers in this country know that SEO is important but are not sure exactly what it is and how it can ultimately effect the bottom line of their companies.  Because of this Read more about The Truth About In-House SEO – It is a ‘Secret Weapon’[…]

What to look for when hiring an SEO firm

I will briefly touch on one of the most important things to look for when hiring an SEO company.  Look for a company that includes a portfolio or case study section on their site.  It is important to have at least a glimpse into the type of work the firm has done in the past. Read more about What to look for when hiring an SEO firm[…]

Does Page Rank Help in Search Engine Ranking Position?

This question has been floating around the web for years and the myth still looms quite large.  Does a high page rank help me get a high search engine ranking? The simple answer is a big, fat NO!  But it gets much more complicated.  A high page rank could be representative of many other high Read more about Does Page Rank Help in Search Engine Ranking Position?[…]

Hiring for an In-House SEO Position

Hiring a qualified in-house SEO is very difficult. I myself have been working from home on my own projects for the past 7 years and had very little time to take on contract work for other folks. Because my lifestyle changed (kids are growing up) and I was feeling very socially isolated I decided to Read more about Hiring for an In-House SEO Position[…]