This category is for news relating to webmasters.
OK, so who can answer this question…what search engine shows 11 sponsored results and only 4 organic results on the first page?? ? ? The answer is GOOGLE!!! These keywords are very expensive, so less organic results equals more clicks and more money in Google’s pockets. I do realize this could just be some testing Read more about 11 Ads vs. 4 Organic Results = ?[…]
Navigating automotive websites can be a real pain. But Honda came out on top in J.D. Power and Associate’s recent study on the usefulness of automotive manufacturer websites. The semiannual study measured 34 manufacturer websites for speed, appearance, navigation, information and content based on evaluations from more than 10,200 new-vehicle shoppers. When the study was Read more about Honda Scores with the Most Useful Website[…]
One of the main digs against Google is that it has been very slow in reacting to content farms that ad little to zero to the search results. Sure Google has chased down some little guys over the past few years but they have continually shied away from bombing the really big content farms. But Read more about Skrenta Confirms the Blekko has Bombed Content Farms[…]
Typically most SEO’s will begin with a new website by optimizing the home page because that is usually your best starting page in terms of current search engine visibility but many beginners neglect the power of inner page conversions. Inner pages can be so valuable because often the traffic that you send there is laser Read more about Inner Page Traffic is a Conversion Jackpot[…]
I started 2011 off by getting two strikes on my first two bowling balls of the year, so that should mean a stellar year for me personally?! Here are some of my thoughts and predictions for this year. In Search – Google will face some more heavy anti-trust lawsuits and will start to back-off on Read more about 2011 Predictions on Search, Tech and Other Stuff[…]
This has been going on for months on my local Craigslist and I can’t figure out for the life of me why they would not put a stop to it. It is so blatant and occurs on a daily basis that it makes them look really bad. Every day it is a battle of the Read more about Craigslist Approves of Heavy Spamming[…]
Sometimes I come across the most interesting pages. Things were so different a decade ago when I was first getting into online marketing. Something like this was a common sight *http://www.mvdn.com/exit.htm* (sorry, but please cut and paste, I don’t have the willpower to make this link live) and it actually worked!! I notice the page Read more about Super Spam from Another Decade[…]
It seems like Google is no longer happy with just pushing the organic listings down further on the page, they seem to have gotten rid of them all together. Many local searches are showing 7 Google Places listings and that is it! Actually many of my test searches have been getting an interesting page like Read more about Who Stole the Organic Listings?[…]
As a follow-up to my last post about the cost effectiveness of FaceBook advertising I thought I would take a look at a relatevely identical ad on LinkedIn, ouch! I have my CPM bid set to .35 on FaceBook and in actual fact isi it coming in much lower at only .08 and LinkedIn won’t Read more about LinkedIn Advertising is Expensive![…]
Want to advertise your brand on the cheap to a specific qualified demographic? Sure, don’t we all!! Here is a peek behind the scenes of my newest Facebook advertising campaign and the bang-for-the-buck is spectacular! I thought the one million impression mark was a good time to sit down and figure out the value of Read more about Search Marketing Secret – Facebook Advertising Rocks![…]