There is a very amusing (toungue-in-cheek) article over at SEOMOZ that talks about the different types of clients that SEO’s get. The one that sticks out for me and actually makes me wince is this one:
The BTJ Client (or Bigger Than Jesus) is someone who is obsessed with getting a PR9 or PR10 site, no matter what you tell them or how hard you try to convince them that Page Rank isn’t something they should obsess over.
Client: “I really want us to get a PR10 ranking.”
You: “Um, for your wool socks site?”
Client: “Yes. It can’t be that hard, right? Lots of sites have PR10s, yeah?”
You: “Well, there’s Google.com…”
Client: “Okay, maybe a PR10 is a bit of a lofty goal. How about a PR9? I think we’re PR9 material. Which sites have a PR9?”
You: “Uh, Yahoo.com…”
Been there, heard that!