I just spent a few minutes perusing the computer services category of my local Craigslist to see what the local competition is up to….and let me tell you – they are up to no-good!
Usually it would make me feel good to see so many clueless folks calling themselves SEO and SEM experts but I am really starting to get concerned. Why you may ask, would I be concerned if my local competition is a bunch of quacks? Well the thing is that I still think they are getting clients and those same clients will walk away in a few months scratching their heads and thinking SEO/SEM is a total waste of time because of these tricksters.
Let me take a moment to count the ways my local competition scare me (and should scare away clients):
1. Most of their websites have very few backlinks but they all brag that they have 5-10 years experience. How can that be?
2. Most of them don’t rank for anything at all, well almost nothing…one of them ranked for ‘online SEO youtube vids’ – now there is a money term!
3. Most of them offer submission to search engines as part of their service.
4. One doesn’t even have his own website, when I called he said he is not a good designer so he needs to buy one soon?!?!
5. A couple are on free hosting services.