It seems the US Government is preparing to classify search engine marketing as a real job and is consulting with SEMPO in working out job titles and descriptions.
n a recent SEMPO newsletter, the organization explained what’s going on:
You can be part of an important and exciting task force for SEMPO, to help the US Government understand and document the job classification that includes search marketing expertise. Among its many uses, it will allow those in the Search Industry to bid more easily on government contracts.
SEMPO has been asked to facilitate participation by at least 500 industry experts to fill out a questionnaire on a new O*Net-SOC Code that will be used by the government to classify professionals in the Search Industry.
SEMPO goes on to explain that they’re looking only for U.S.-based companies and individuals, and preferably those with five or more years of search marketing experience.
If you’d like to volunteer to help with the Labor Department’s questionnaire, SEMPO asks you to respond “Yes” and fill out this online form:
http://www.surveymonkey.com/s/Industry-SOC-Code
That page gives an April 30 deadline, but SEMPO says if you hurry up and respond now, it’s not too late to get involved. The DOL will pay $40 to those it selects to complete its questionnaire. Considering that Canada seems to lag a few years behind the USA in all things search marketing related I don’t think we will see this type of interest in the Great White North for at least a couple more years.
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