I eat through a lot of online marketing news, tips and information each day and I have found about 50% of it to be useless (or even false and misleading) and another 45% to be marginally useful, only 5% or less of the publically available information I come across is actually valuable.
Here is an example of a powerful tip that should be part of any successful search marketing strategy:
Post in relevant forums!
Plain, simple, easy and FREE. The only caveat here is to make sure to make those posts have value and don’t waste time spamming. One, well-thought out thread is more valuable that 10,000 spam posts and here is a great example:
In about one week this thread received over 1.250 views and already has 4 pages of replies. I was able to advertise my clients websites in three live signatures and in two other non-live locations. Even the text of my post did a little ‘low-key’ promotion for my client.
The value proposition here is that I am able to get out to grassroots potential customers in a very subtle, friendly and engaging way. With the cost being free and only having to devote minimal time to replies and watching the thread the ROI on this type of promotion is essential in providing a well-rounded, successful search engine marketing campaign.
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