A blog post over at www.marketingpilgrim.com caught my eye because it is something I have been pondering for a while now. It seems big business is having a really hard time ranking for imporant keywords (including their own names and brands). One quote in particular seemed to sum up the problem;
“the pace of change and implementation for big companies is often slow or non-existent. In addition, there are so many people / departments that have some ownership stake in the company site that it can take a committee meeting to decide the next time the committee meets to set a committee meeting.”
I think there are some additional problems with some of the traditional marketing folks being more than a little afraid of looking ‘old’ by bringing in hot-shot SEO folks. But competition should force these changes over the next few years and will hopefully keep us SEO’s busy as bee’s.