The quote below is taken from a great posting over at www.SeoBook.com and is an interview with Dennis Goedegebuure, aka DonnisG – head of eBay’s in-house SEO team. Now some of you might just think the bolded word below is a typo but I think it is more inline with a Freudian slip. The best way to get decision makers to buy-in to SEO is to embarrass them with how well a competitor is performing, due to using SEO!
What are some of the things you have done which you have found to be most beneficial in helping to evangelize SEO and get buy in from other managers?
Sometimes it pays off to get somebody from the outside who can “embarrass” all the things that go wrong from an SEO perspective.