Many SEO’s and Google themselves have been preaching the relative un-importance of visual page rank for ages….now it appears Google is finally ready to put its words into action – they have removed Google page rank from being reported in Google Webmaster Tools and here is the official explanation:
Susan Moskwa from the Google Webmaster Central team explained it was removed because Google keeps telling webmasters “that they shouldn’t focus on PageRank so much.” They felt it was “silly” to keep telling webmasters that, and at the same time show it in Webmaster Tools. So Google removed it from Webmaster Tools. I think this is a good thing, since I agree it is obsessed over too much, plus what Google showed in Webmaster Tools was not very useful to webmasters.
Good first step, now let’s see what other changes this leads to.