When Successful Ideas are Bad

So what does it take to be successful on the web these days?  Sometimes a bad idea can be really successful, well sort of….

Over at snail mail my email the idea was for people to send them an email and they would have it written out by hand and mailed out via snail mail to the receipt for free.  My first reaction was – mmmm interesting, 2 seconds later I thought…what a waste of time.  My third reaction was, how or more importantly, why would they do this for free?  Then I thought maybe this was just some sort of joke, so i clicked on over to their website and found

So I guess this is successful but a pretty bad idea!