? Competing online is not an easy task these-days but having a strong web development team to work with is more than half the battle!

? More in this network of renewed websites to follow in the coming weeks!

www.EndOfLifeVehicles.com

I made this post less than 48 hours ago, in that time it has reached over 400k people and almost 25,000 have engaged with the post in some way (share, like, comment or clicked the image). 

Here is where the value grows exponentially, below we are simply looking at one share out of the 2.2k times it was already shared.

John shared it to a page called:

This is what the post looks like when he does that: our branding shows up twice in the post and there is a link to send us a message (in fact we received dozens of messages already asking various questions about the business)

Then the post spreads organically from that shared post, see all the comments and participation below:

So every person above saw the post with our brand mentioned and because they commented I get the opportunity to go in to that comment and like it (see third column), they also get a notification on Facebook saying Standard Auto Wreckers liked your comment.

Remember, this is the value from one single share on a post that already broadcasted our brand to over 400k people and  2.2k of those have made a share like this (many to their friends and/or family).

August 28, 2021 update:

The post has continued to spread like crazy but it looks like it is starting to slow down, I expect this to have a final landing at around 750k reach!

Final update Sept. 13, 2021

It seems like not too long-ago; people were laughing at Amazon – they wondered who would buy something online when they could simply go to the store for it? In a 2000 interview, Jeff Bezos said “Three years ago our stock was $1.50 a share, today it’s $30-something.” In 2020 it’s at $2,011.00 a share.

Canadian stores like Hudson’s Bay have been hanging on by a thread. Their only saving grace is their extensive real estate holdings.  And is there anyone that does not wait for a 40%-60% off sale instead of buying at regular price?

The writing has been on the wall for at least the past five years and retail was either going to have change how it did business or die.

And then Covid-19 happened and likely sped up this retail train wreck.

Just last week it was reported that 23% of small businesses in Canada could not pay their April rent. Bigger companies like GameStop just announced the closing of over 300 stores. And Starbucks announced they are closing at least 200 Canadian locations. How many of these businesses were already running week-to-week?

Just like any major economic change, there will be fear and some desperation, but the businesses that are prepared in advance have the best chance of coming out the other side, with viable businesses that will grow in our newly minted landscape.

The past thirteen months of business for my company, Create Digital Growth Inc. has given me the opportunity to work with many great people! My eclectic mix of clients has seen me working with a global corporation with over fifteen billion dollars in revenue as well as a small start-up business with zero revenue but fantastic ideas. In between, I’ve had clients from the mental health field, educators, real estate agents, home renovations and more.

I have been lucky that my business has not declined. In fact, it has improved, as more businesses look for ways to move themselves online. For the months of July and August, I am very pleased to be able to offer complimentary virtual consultations for your business. If you are interested, please contact me and let’s see how we can improve your online success.

www.CreateDigitalGrowth.com – Create Digital Growth Inc. 416-671-3114 or email: hello@createdigitalgrowth.com

For a digital marketing audit, we begin with a 300-foot overview of your business’s web footprint. We then dive down and look at the various working parts that make up your overall presence, with the goal of helping you figure out what is working and what may need more attention.

Over the past decade the Internet and the search engines that guide people along their journey to discovering information have gotten much more complex and the only way to succeed online is by using a holistic approach.

This audit will give you a snapshot of where you stand today and help you plan for tomorrow!

We have two spaces available for audits in September, contact us if you are interested.

I have noticed that many of the job advertisements are asking for a slew of qualifications that are often not found together. Many are asking for 5+ years of digital marketing experience along with expert knowledge of HTML, PHP, Photoshop and project management. This is like looking for an expert plumber but asking that they also be a professional electrician and have experience as an architect.

Digital marketing as a career is less than a decade old and has only been taught in most higher education settings for half that time. It takes a large commitment to become an expert and certainly leaves little time to conquer a programming language or two along the way. The PetValu position has been posted on and off for at least a year now, I had a gentleman from a recruiting agency try very hard to coax me into an interview. I asked some questions, really more curious than anything else and I found out that the job entailed a lot of responsibility – expert digital marketing and people management skills but only paid a maximum of $85k, while this is likely in the 70th percentile or higher of remuneration for this job title, it is certainly much lower than would be needed to find someone with the skills and experience to handle the job.

Actually, SEO job availability in general has been up! This is good news for newer graduates looking to break into the job market.

I guess only time will help but I would love to see human resource departments get a better handle on how to hire for this type of position and with competition this fierce I would expect salaries to rise.

Content creation is on the rise and everyone seems to be finally realizing that in order to rank in the search engines these days you not only need optimized content but it actually has to be interesting to read for human eyes! Thankfully the search engines are figuring out how to read past computer algorithm regurgitated junk content.

The secret of digital marketing is starting to filter down from the mega corporations.  Medium and small business are realizing if they don’t have their content optimized and move their advertising budget to the online arena they will be left behind.  It will be an upward swing in the years to come as the importance of digital marketing continues to rise.