I made this post less than 48 hours ago, in that time it has reached over 400k people and almost 25,000 have engaged with the post in some way (share, like, comment or clicked the image). 

Here is where the value grows exponentially, below we are simply looking at one share out of the 2.2k times it was already shared.

John shared it to a page called:

This is what the post looks like when he does that: our branding shows up twice in the post and there is a link to send us a message (in fact we received dozens of messages already asking various questions about the business)

Then the post spreads organically from that shared post, see all the comments and participation below:

So every person above saw the post with our brand mentioned and because they commented I get the opportunity to go in to that comment and like it (see third column), they also get a notification on Facebook saying Standard Auto Wreckers liked your comment.

Remember, this is the value from one single share on a post that already broadcasted our brand to over 400k people and  2.2k of those have made a share like this (many to their friends and/or family).

August 28, 2021 update:

The post has continued to spread like crazy but it looks like it is starting to slow down, I expect this to have a final landing at around 750k reach!

Final update Sept. 13, 2021

An analysis showing engagement and popularity of a relevant post (automotive related) that went viral.

-Post made on Sept. 7, 2019

-Image sourced from Reddit

-Image watermark left intact to comply with any copyright issues

-Boosted for $10 twelve hours after the initial post (post went viral prior to boost)

Engagement examples:

Conclusion:

Engagement is a two-fold recipe; you need interesting content but you also need to set-the-stage for this by encouraging fans and visitors of your social media pages to visit often and participate on your page. If fans/visitors know your page offers interesting content and engagement regularly they will come to the page on a regular basis with the intent to participate.

The videos, uploaded by 2.5 million different people, have been viewed more than a billion times on YouTube, with Google labeling the meme ‘bigger than Harlem Shake’. According to Facebook, the videos were viewed more than 10.4 billion times. Over 28 million people have joined the conversation about the ice bucket challenge including posting, commenting or liking a challenge post. Haha, pretty good for a bunch of videos showing folks tipping a bucket ofcold water over their heads….