SEM – Search Engine Marketing – Toronto Digital Marketing Company

Facebook Case Study

Admin — Wed, 04 Dec 2019 22:32:34 +0000

The Power of Facebook Engagement

An analysis showing engagement and popularity of a relevant post (automotive related) that went viral.

-Post made on Sept. 7, 2019

-Image sourced from Reddit

-Image watermark left intact to comply with any copyright issues

-Boosted for $10 twelve hours after the initial post (post went viral prior to boost)

Engagement examples:

Conclusion:

Engagement is a two-fold recipe; you need interesting content but you also need to set-the-stage for this by encouraging fans and visitors of your social media pages to visit often and participate on your page. If fans/visitors know your page offers interesting content and engagement regularly they will come to the page on a regular basis with the intent to participate.

Search Engines Promoting Their Own Products

Jay G. — Tue, 01 May 2012 11:22:27 +0000

There is a set of interesting quizes being published over at SEObook.com – the one below is very telling. I personally think it is OK if a company pushes its own products but Google and other search engines built their popularity on the basis of offering free and fair search results. Many average Joes’s (and Jane’s) don’t understand what is paid and what is organic, they just assume they are getting the best results on the first page….

Digital Marketing is All About Seeing into the Future

Jay G. — Thu, 01 Mar 2012 11:05:44 +0000

Love this video!

Calls to Action – How Much is Too Much?

Jay G. — Mon, 12 Dec 2011 15:16:30 +0000

Oh,Pick Me!

One of the first things I learned early in my career is that when you are selling something, you will never make a sale unless you ask for the money! Just like the famous expression from Jerry Maguire, “Show me the money”.

So we all agree that every website and preferably every page of a website should have some sort of call to action in order to convert a visitor to becoming a customer.

But when is it too much? I came across the below web-page and even though I am involved in digital marketing on a daily basis, I was overloaded and clicked the back button within one second….then of course I came back to take a screen-shot, count the calls to action and write this post.

On the page below (and I don’t mean the whole page, just the initial visible area) there are 47 requests for action and I just find that to be way too many.

My advice would be to limit this to 10-15 total actions per visible area of your web-page, preferably less. In my opinion you have a way better chance of getting the action you want with less choices and if you present too many choices most people will be overwhelmed and the only likely action will be the back button of the browser or the close page X.

World Wide Viral Results

Jay G. — Thu, 01 Dec 2011 16:52:24 +0000

Here is an update to my previous post! Traffic has been down to 20k visits per day for the last two days but the buzz is still alive! I actually heard my fake news story on the radio (102.1 The Edge) on the way to work this morning!!

It seems this story has gone viral WORLD-WIDE! The smoking gun has called it out as fake after some research (http://www.thesmokinggun.com/buster/poop-tattoo-story-is-crap-8764319) and same with snopes.com (http://www.snopes.com/photos/bodymods/poo.asp)

One story even called my web site sketchy but hey, it was all in good fun and it will be interesting to see how these new links effect the long-term growth of my website. Here is a short list of websites carrying this story, from Germany, Mexico, Italy, China, Nigeria and across North America!

http://www.mirror.co.uk/news/weird-world/2011/11/30/is-revenge-poo-tattoo-just-an-elaborate-internet-hoax-115875-23599827/
http://perezhilton.com/2011-11-29-a-revenge-tattoo-artist-puts-poop-tattoo-on-his-cheating-girlfriend#.TteL2bKZU8E
http://www.dailymail.co.uk/news/article-2067810/Is-Rossie-Brovent-suing-ex-boyfriend-inking-flies-buzzing-excrement-back.html?ITO=1490
http://www.thesun.co.uk/sol/homepage/news/3967502/Tatt-poo-for-cheating.html
http://abovethelaw.com/2011/11/love-hurts-especially-when-your-boyfriend-brands-you-with-a-tatt-poo/
http://globalgrind.com/news/stinks-ex-boyfriend-tattoos-pile-poop-girlfriends-back-photo
http://www.femalefirst.co.uk/bizarre/Poo-54092.html
http://urbanlegends.about.com/b/2011/11/30/poo-poo-tattoo-tale-is-doo-doo.htm
http://www.northwestohio.com/news/story.aspx?id=692114#.TteRDbKZU8E
http://noticias.terra.es/2011/sucesos/1129/actualidad/su-novio-se-venga-de-ella-tatuandole-un-excremento-en-la-espalda.aspx
http://www.elporvenir.com.mx/notas.asp?nota_id=544774
http://www.cnbc.com/id/45481067
http://world.huanqiu.com/roll/2011-12/2223727.html
http://www.nieuwsblad.be/article/detail.aspx?articleid=DMF20111130_028
http://dunya.milliyet.com.tr/dunyayi-aldatan-fotograf-/dunya/dunyadetay/30.11.2011/1469320/default.htm
http://www.sigmalive.com/news/perierga/442763
http://www.nownews.com/2011/11/29/91-2761900.htm
http://www.net1news.org/ex-fidanzata-con-tatuaggio-della-cacca-una-bufala.html
http://www.fakt.pl/Zrobil-dziewczynie-okropny-tatuaz-Uwaga-ohydne-zdjecie,artykuly,138238,1.html
http://noticias.r7.com/esquisitices/noticias/tatuador-faz-coco-nas-costas-da-namorada-20111126.html?question=0
http://www.bellenews.com/2011/11/30/world/us-news/rossie-brovent-poo-tattoo-story/
http://www.nollywoodgossip.net/2011/11/30/see-what-a-man-tattooed-on-his-girlfriend%E2%80%99s-back-for-cheating-on-him-photos/
http://kissfm969.com/the-girl-with-the-poop-tattoo-story-is-a-fake/
http://www.deceptology.com/2011/11/outrageous-poop-tattoo-prank.html
http://www.examiner.com/culture-events-in-chicago/a-tattoo-revenge-saga

I was told by a friend this evening that he heard about this news story on The Howard Stern Show Thursday morning, I just confirmed it by looking it up at http://www.marksfriggin.com/news11/11-28.htm#thu – it seems Howard and Robin talked about this on her news feature at 8:50am and then then Howard mentioned that the news was a hoax at 9:35am.

December 7, 2011 update – As you can see below the news story is still going strong but it has spread so far that I am no longer being noticed as the original source. Traffic on my site is down to just a couple of thousand a day.

Viral Results Can Be Fun

Jay G. — Fri, 25 Nov 2011 17:13:41 +0000

I put together a fake news story last week and it seems someone posted it to Reddit.com and then the fun began! I got a phone call from my host at around 8pm and he said my website might be under a DoS attack because it was receiving 100+ http requests per second!! Needless to say my poor shared hosting account crashed and my host was working hard to keep it live!

Here are the results so far

The website usually gets 200-300 visits a day. The 86k requests I could not serve kinda sucks but I was not really expecting this to go as viral as it did. I will update this after the 24 hour mark.

30 hour update!

Referers.

The Magic in Viral Videos

Jay G. — Tue, 01 Nov 2011 13:42:50 +0000

We have all had that dream of hitting page one of the social bookmarking sites and getting so much traffic that our hosting servers explode along with our analytics! But what does it take to get the magical viral video. A few years ago I found a stop motion video posted on a relatively obscure website and I reposted it on one of my blogs. It got to number 4 on digg.com and garnered me a boatload of visitors and the website itself ended up getting a lot of great links and did well for me until I sold it a couple of years later.

From the moment I saw it I new it was cool and had a shot of going viral but these days it is really hard to tell what might work and what might bomb. I recently came across the video below while doing some research on a stop motion video project for a client. I just find it amazing that almost 5 million people have watched this over the past 4 years…..

Gaming Google +1….already!

Jay G. — Tue, 26 Jul 2011 20:50:07 +0000

So as fast as Google can think up new ideas it seems the darker parts of the web are ready to profit from them!

There is already many websites out there selling this service. Here are the promises made by one of them.

All +1’s come from people with a google account that has been verified by phone (Phone Verified Accounts)
All +1’s come from real people. No bots are being used!
All +1’s are being given by manually going to your website and clicking the +1 button It’s untraceble because the +1′s are being given from different IP’s
All +1’s are given dripped over a couple of days so it looks natural

11 Ads vs. 4 Organic Results = ?

Jay G. — Fri, 11 Feb 2011 15:13:11 +0000

OK, so who can answer this question…what search engine shows 11 sponsored results and only 4 organic results on the first page??

The answer is GOOGLE!!! These keywords are very expensive, so less organic results equals more clicks and more money in Google’s pockets.

I do realize this could just be some testing but if it is a sign of things to come, my feeling is it will translate into a very poor user experience…