For a digital marketing audit, we begin with a 300-foot overview of your business’s web footprint. We then dive down and look at the various working parts that make up your overall presence, with the goal of helping you figure out what is working and what may need more attention.

Over the past decade the Internet and the search engines that guide people along their journey to discovering information have gotten much more complex and the only way to succeed online is by using a holistic approach.

This audit will give you a snapshot of where you stand today and help you plan for tomorrow!

We have two spaces available for audits in September, contact us if you are interested.

I have noticed that many of the job advertisements are asking for a slew of qualifications that are often not found together. Many are asking for 5+ years of digital marketing experience along with expert knowledge of HTML, PHP, Photoshop and project management. This is like looking for an expert plumber but asking that they also be a professional electrician and have experience as an architect.

Digital marketing as a career is less than a decade old and has only been taught in most higher education settings for half that time. It takes a large commitment to become an expert and certainly leaves little time to conquer a programming language or two along the way. The PetValu position has been posted on and off for at least a year now, I had a gentleman from a recruiting agency try very hard to coax me into an interview. I asked some questions, really more curious than anything else and I found out that the job entailed a lot of responsibility – expert digital marketing and people management skills but only paid a maximum of $85k, while this is likely in the 70th percentile or higher of remuneration for this job title, it is certainly much lower than would be needed to find someone with the skills and experience to handle the job.

Actually, SEO job availability in general has been up! This is good news for newer graduates looking to break into the job market.

I guess only time will help but I would love to see human resource departments get a better handle on how to hire for this type of position and with competition this fierce I would expect salaries to rise.

The videos, uploaded by 2.5 million different people, have been viewed more than a billion times on YouTube, with Google labeling the meme ‘bigger than Harlem Shake’. According to Facebook, the videos were viewed more than 10.4 billion times. Over 28 million people have joined the conversation about the ice bucket challenge including posting, commenting or liking a challenge post. Haha, pretty good for a bunch of videos showing folks tipping a bucket ofcold water over their heads….